Growth in the worldwide digital signage marketis forecast to exceed 40% in 2013, growing to US$7 billion. Retail is the largest vertical, accounting for 25% of equipment and software sales. IMS predicts that retail will maintain its dominance, reaching nearly US$2 billion in infrastructure sales by the end of 2015.
But the problem, according to AOPEN, is that many retailers don’t understand the hidden cost of buying a display and a software package. AOPEN estimates that 80% of the total cost of ownership is actually the operational cost of maintaining the system and content creation.
OpenService was created as an end-to-end solution for the retail sector: from remote management, content creation and distribution, to analytics and social media engagement.
Blocks Global was seen as ideal partner for this initiative. After rigorous testing, its software was found to have features that were completely unique. More than just signage, it represents holistic business tools for retailers, covering display, analytics and specialist services such as m-commerce. The results are a better customer experience, cheaper cost of ownership and a new feed for big data analysis.
Stephen Borg, Global Director Strategy and Market Development at AOPEN says the Blocks platform is a welcome addition to the OpenService family complementing their existing relationships with software providers, system integrators, installation partners and specialist consultancies within the network. Blocks adds a point of difference as it is agency driven and very simple to use.
“Our vision for OpenService is to create value beyond signage as we know it today, by unifying end customer channels. We want customers to think of digital signage like they would a new smart phone. They can just pay a monthly fee and use it, without worrying about how it works. Instead of shopping around for all the necessary components, customers can go to one provider and get everything in one place.
“After 12-months of rigorous testing and in store trials, the Blocks platform stood out as category leading technology making it quick and easy for our partners to deliver a seamless Digital-Out-of-Home experience to customers who may have limited to no technical experience,” says Borg
Blocks Global managing director Paul Wilson said the company is delighted to partner with AOPEN as a world leader in digital signage.
“Interactive web based digital signage gives retailers an opportunity to transform the way they support customers through a consistent and measurable shopping experience, which ultimately leads to more satisfied customers and an increase in sales for the retailer.
“We’re thrilled to be working with AOPEN in their industry leading OpenService initiative. By combining AOPEN’s hardware experience and Blocks Global’s software and design heritage, we can sasify a holistic, market-leading vision that has the possibility of reinventing the category.
“We believe our partnership with AOPEN OpenService is an exciting opportunity on a global scale for both companies and a win for an Australian based technology company.,” said Wilson.